AI Automation

SalesKick → Facebook Conversions API — Pine Institute

Zapier Developer & Marketing Automation Specialist

Business summary
Operations automation • Automate inbound/outbound communications with fast routing
  • Eliminated repetitive manual steps across the workflow
  • Faster response time and fewer missed handoffs
  • Error handling and edge-case coverage to reduce operational risk

What I built

Built a Zapier automation connecting SalesKick CRM events to the Facebook Conversions API for Pine Institute's digital marketing funnel. New leads from the landing page trigger a Zap that fires Facebook Lead Events with current Unix timestamps, Event IDs, source URLs, and contact emails — properly formatted for the Conversions API. Split-path logic handles different lead sources with correct event naming. Improved Facebook ad attribution accuracy significantly, reducing cost-per-lead by improving ROAS data.

Tech stack

ZapierFacebook Conversions APIMarketing AutomationAPI IntegrationLead AutomationMeta AdsGoogle AdsLead routingMarketing automation