Automation

Zapier Webinar Funnel - SalesKick to Facebook Conversions API

Zapier Automation & Tracking Specialist

Business summary
Operations automation • Automate inbound/outbound communications with fast routing
  • Eliminated repetitive manual steps across the workflow
  • Faster response time and fewer missed handoffs
  • Error handling and edge-case coverage to reduce operational risk

What I built

Automated the webinar registration and purchase funnel for an AI education institute. I built multi-step Zapier Zaps that catch new SalesKick form submissions and registrations via Webhooks by Zapier, split leads through conditional Paths, and fire server-side conversion events to the Facebook (Meta) Conversions API - passing hashed email, phone and name plus event IDs for accurate ad attribution and lower cost-per-lead. The system keeps SalesKick, the landing pages and Meta Ads in perfect sync, improving lead-tracking reliability and ad-delivery optimization.

Tech stack

ZapierFacebook Conversions APISalesKickWebhooksServer-Side TrackingMeta CAPIWebhooks by ZapierMeta AdsConversion TrackingWebinar FunnelLead TrackingAPI Integration