Analytics

Sales & Retail Analytics Dashboard - Tableau (Executive KPIs)

Tableau Developer / BI & Data Visualization Specialist

Business summary
Operations automation • Turn raw data into executive-ready reporting
  • Eliminated repetitive manual steps across the workflow
  • Faster response time and fewer missed handoffs
  • Error handling and edge-case coverage to reduce operational risk

What I built

Designed an interactive sales and retail analytics dashboard in Tableau on a multi-region order dataset. The Executive Overview surfaces high-level KPIs - sales, profit, profit margin - with a profit map and trend lines. Deep-dive dashboards break performance down by region, state and category, profile high-value customers and segments, analyse the cost of returns by category and product, and reveal how discounting erodes product margin. Built with parameters, filters, calculated fields and actions, it turns raw sales data into a clear story of what drives - and what's costing - the business.

Tech stack

TableauData VisualizationBI DashboardsSales AnalyticsKPI ReportingRetail AnalyticsCalculated FieldsParametersFiltersDashboard ActionsProfit AnalysisCustomer Segmentation